Motivated by connection
As a designer, I love meeting people where they are. It makes the work meaningful and leads to outcomes that serve users and stakeholders.
My work spans the full product cycle, from product strategy, UX and interface design to the practical realities of building.
The challenges I enjoy most are systems-oriented where complexity needs clarifying and the product experience is tied to business and operational constraints.
Balanced by the wild
The landscape around my home grounds me and influences my screen-based work
My general process
Explore
Look and listen; understand the people, context and constraints
Target
Map priorities and name a clear direction that resonates with users and the team
Visualize
Translate that direction into a rich, testable experience
Iterate
Get feedback, collaborate, test and refine against priorities
Getting into users’ shoes
For one startup, I created an onboarding survey that 75% of new users completed, many with valuable written feedback.
Background
My path has moved from architecture school and web design through identity design, UX/UI, front-end development and founding products of my own.
I have worked in-house, collaborated as a co-founder on several startup teams and served a range of clients as a solo designer.
Practically, that breadth gives me confidence across the full range of a project’s scope: from business goals and system guidelines to user interviews and technical constraints.
Offscreen
Metalworking, mountain biking, hiking, sketching and foraging
The view from my favorite MTB trail
Reach out
Ephrem on LinkedinMotivated by connection
As a designer, I love meeting people where they are. It makes the work meaningful and leads to outcomes that serve users and stakeholders.
My work spans the full product cycle, from product strategy, UX and interface design to the practical realities of building.
The challenges I enjoy most are systems-oriented where complexity needs clarifying and the product experience is tied to business and operational constraints.
Balanced by the wild
The landscape around my home grounds me and influences my screen-based work.
My general process
Explore
Look and listen; understand the people, context and constraints
Target
Map priorities and name a clear direction that resonates with users and the team
Visualize
Translate that direction into a rich, testable experience
Iterate
Get feedback, collaborate, test and refine against priorities
Getting into users’ shoes
For one startup, I created an onboarding survey that 75% of new users completed, many with valuable written feedback.
Background
My path has moved from architecture school and web design through identity design, UX/UI, front-end development and founding products of my own.
I have worked in-house, collaborated as a co-founder on several startup teams and served a range of clients as a solo designer.
Practically, that breadth gives me confidence across the full range of a project’s scope: from business goals and system guidelines to user interviews and technical constraints.
Offscreen
Metalworking, mountain biking, hiking, sketching and foraging
The view from my favorite MTB trail
Reach out
Ephrem on LinkedinMotivated by connection
As a designer, I love meeting people where they are. It makes the work meaningful and leads to outcomes that serve users and stakeholders.
My work spans the full product cycle, from product strategy, UX and interface design to the practical realities of building.
The challenges I enjoy most are systems-oriented where complexity needs clarifying and the product experience is tied to business and operational constraints.
Balanced by the wild
The landscape around my home grounds me and influences my screen-based work.
My general process
Explore
Look and listen; understand the people, context and constraints
Target
Map priorities and name a clear direction that resonates with users and the team
Visualize
Translate that direction into a rich, testable experience
Iterate
Get feedback, collaborate, test and refine against priorities
Getting into users’ shoes
For one startup, I created an onboarding survey that 75% of new users completed, many with valuable written feedback.
Background
My path has moved from architecture school and web design through identity design, UX/UI, front-end development and founding products of my own.
I have worked in-house, collaborated as a co-founder on several startup teams and served a range of clients as a solo designer.
Practically, that breadth gives me confidence across the full range of a project’s scope: from business goals and system guidelines to user interviews and technical constraints.
Offscreen
Metalworking, mountain biking, hiking, sketching and foraging
The view from my favorite MTB trail
Reach out
Ephrem on LinkedinMotivated by connection
As a designer, I love meeting people where they are. It makes the work meaningful and leads to outcomes that serve users and stakeholders.
My work spans the full product cycle, from product strategy, UX and interface design to the practical realities of building.
The challenges I enjoy most are systems-oriented where complexity needs clarifying and the product experience is tied to business and operational constraints.
Balanced by the wild
The landscape around my home grounds me and influences my screen-based work.
My general process
Explore
Look and listen; understand the people, context and constraints
Target
Map priorities and name a clear direction that resonates with users and the team
Visualize
Translate that direction into a rich, testable experience
Iterate
Get feedback, collaborate, test and refine against priorities
Getting into users’ shoes
For one startup, I created an onboarding survey that 75% of new users completed, many with valuable written feedback.
Background
My path has moved from architecture school and web design through identity design, UX/UI, front-end development and founding products of my own.
I have worked in-house, collaborated as a co-founder on several startup teams and served a range of clients as a solo designer.
Practically, that breadth gives me confidence across the full range of a project’s scope: from business goals and system guidelines to user interviews and technical constraints.
Offscreen
Metalworking, mountain biking, hiking, sketching and foraging
The view from my favorite MTB trail
Reach out
Ephrem on Linkedin